Mindshare is the Media Planning and Communications division of WPP, one of the worlds largest Communications conglomerates. The winning of this project was a little bit of a coup for Firemelon as we had to compete with a number of WPP owned agencies, who were also keen to pick up this project. The key issue behind the site was getting the balance between a cutting edge design led site and ensuring a professional easy to navigate site.

The site itself uses a combination of Flash and HMTL to provide quick downloads of key information and interesting animated graphics. Another challenge of the project was to distil the vast quantity of information that Mindshare wanted to convey into easy to navigate sections - the use of the House of Media was a great use of showing the breadth of the services that we provide in a simple manner.