OMD group is one of the largest Media Agencies in the UK. The challenge here was develop 5 sites for the 5 key business areas that were distinct enough that visitors appreciated the differences between the businesses - however implementing it in a manner which vistors also appreciated that it was from the same "stable". Media buying is an intangible service and therefore difficult to convert into "Product" that can be displayed online; however our uses of the video clips really make the case studies come alive
|